Career Advancement
with our advanced curriculum that focuses on professional and personal growth, students are more apt with competition and taking their career forward.
This course aims to provide students with essential knowledge and skills to effectively communicate messages, understand consumer behaviour, develop strategies, build strong brands, and make informed marketing decisions. It involves strategic planning, consumer behaviour analysis, branding, creative development, market research, marketing strategy, product management, integrated marketing communications, and marketing analytics.
Studying advertising and marketing in an MBA programme equips students with a solid foundation to understand consumer behaviour, develop effective strategies, build strong brands, and make informed marketing decisions in today's competitive business landscape.
In the fourth semester, students have the opportunity to select from three distinct options namely:
Gain a deeper understanding of real-world management and business challenges.
Analyse organisational challenges, apply knowledge, and provide valuable strategies, plans, ideas, suggestions, and solutions to develop new ventures.
Investigate a specific research question or area of interest in-depth and produce a substantial piece of scholarly work.
A complete bachelor’s degree with a minimum of 2.2 CGPA or equivalent.
Students may complete 2 years of work experience during their studies.
Students should have completed their higher secondary and previous higher education (e.g. bachelor’s degree) where the medium of instruction and assessment is in English.
with our advanced curriculum that focuses on professional and personal growth, students are more apt with competition and taking their career forward.
with our expansive alumni network and international degree as well as experience, students can stand abreast and compete in the top global organisations
with our University partner in the London Metropolitan University as well as teaching methods students stand a higher chance of securing better job opportunities