Module Description:

This module explores digital media technologies and applications for business and society,with a focus on best practices in digital media consultancy and developing strategies forclients. Students will evaluate current and future trends in digital media industries and identify communication technology applications in business and daily life. The module also teaches students to evaluate and address client needs, producing appropriate e-solutions.

Upon completion, students will be able to:

• Outline and evaluate current issues, trends, and developments in digital media applications and technologies.
• Assess and compare digital media best practices and formulate strategies.
• Produce critical analysis of e-solutions to assess and address client needs.

Module Description:

This module explores how written narrative is reimagined through digital media, encouraging students to experiment with their writing practice and ideas about literature, storytelling, andpersuasive communication on online platforms. It aims to enhance students' individual profiles and critical self-awareness as writers in creative/professional domains. The module develops conceptual and experiential understanding of electronic literature and digital narrative forms, covering blogging, interactive narrative, e-books, and transmedia narratives, with an introduction to relevant tools.

Upon completion, students will be able to:

• Plan, develop, and produce original digital narratives or electronic literature.
• Articulate conceptual knowledge of digital writing practice.
• Reflect critically on new media's role in shaping literature and literacies
• Learn independently for professional development.

Module Description:

This module provides an opportunity for experiential learning through a work placement, allowing students to showcase professional skills in business tasks. It involves producing a substantial management report on an organisational opportunity or issue, demanding independent project work and methodology determination. Students will maintain a Professional Development portfolio, reflecting on their experiences to understand their personal value in a professional context and critically evaluate organisational performance using various models.

Upon completion, students will be able to:

• Demonstrate approaches to business issues using evidence-based information and theory.
• Understand the value of different knowledge forms for independent learning.
• Critically evaluate organisational performance.
• Exercise judgement in planning, evidence collection, and utilise reflective practice for improvement.

Module Description:

This module offers students the opportunity to undertake an individual, research-based dissertation (10,000 words) on specific management and business issues related to their course. Students will critically investigate relevant topics, aiming to make proposals, recommendations, or contribute to existing theory. The module facilitates detailed investigation, develops thorough analysis and synthesis of theory and practice, and encourages critical reflection on the chosen research topic using appropriate investigative techniques and data collection standards.

Upon completion, students will be able to:

• Critically devise a carefully considered research project.
• Critically evaluate complex ideas and analyses in their research area.
• Demonstrate self-direction and originality in independent, evidence-informed study.

Module Description:

This module offers students the opportunity to work on specific management and business issues faced by organisations, fostering problem-solving skills from identification to solution recommendations. It integrates knowledge, theories, and skills from the entire MBA programme to provide realistic solutions to contemporary challenges. Students will engage in in-depth investigations, assimilate theories from diverse literature, and develop strategies for information gathering, analysis, and synthesis, along with building compelling arguments and applying reflective practice.

Upon completion, students will be able to:

• Demonstrate approaches to business issues using evidence and theory.
• Critically evaluate evidence-based and theoretical literature.
• Demonstrate acumen in research design, planning, and data collection.
• Communicate effectively through well-structured reports.
• Utilise reflective practice to critique performance and identify improvements.
• Demonstrate independent and self-managed learning.